Lead capture & routing
The right agent, for a reason you can see.
Rotations by language, workload and who's actually in the office. Every assignment records who was considered and why one agent won.
Why Ravi got this lead
Aisha Rahman · Property Finder
The problem
Leads go to whoever grabs them first, and nobody can say why.
How it works
From portal to agent in three steps.
Step 1
Lead arrives
From Property Finder, Bayut, WhatsApp or a campaign link.
Property FinderBayutWhatsAppCampaign linkStep 2
Duplicates merge
A buyer who writes twice stays one lead, with both enquiries on it.
Merged with Aisha Rahman from Bayut · Hot
Step 3
The rotation picks, and logs why
By language, open load and who's in the office today.
Assigned to Ravi Menon · lowest open load
The routing record
Every pick explains itself.
Open any lead and see who was considered, how loaded they were, and why one agent won. No more “why did he get it?” on the sales floor.
- Candidates, open leads and languages for every automatic pick
- Agents on leave or out of the office are left out, with the reason
- Managers read the same record agents do
Aisha Rahman
Property Finder · 2BR, Dubai Marina · AED 2,450,000
Picked: speaks Arabic, lowest open load, in the office.
Duplicates
One buyer, one lead. Even when they write twice.
When the same buyer comes in again within the window, the new enquiry joins the existing lead and tags it hot, so two agents never call the same person.
- Matched on phone and email across portals and WhatsApp
- The lead stays with the agent who already has it
- A second enquiry is a buying signal: the lead is tagged Hot
New enquiry · Bayut · today 16:30
Aisha Rahman · +971 50 ••• ••17
Joins the existing lead ↓
Aisha Rahman
HotOwner: Ravi Menon · Property Finder, then Bayut
Merged with Aisha Rahman from Bayut, 2 days ago · tagged Hot
Returning buyers
Back to the agent who closed them.
A buyer who comes back goes straight to the agent who closed their last deal, not into the rotation.
- The relationship stays with the agent who built it
- The routing record says why the rotation was skipped
New lead · Bayut · Tue 27 Oct, 10:05
Dmitry Volkov · 1BR, JVC
Returning buyer
Bought a 1BR in JVC with Elena Petrova, March 2025
Assigned to Elena Petrova · last closing agent
The pool
Agents pick up leads themselves. Fairly.
Leads that no rotation takes wait in a shared pool. Agents claim them, up to a daily cap, and see the buyer's contact details only once a lead is theirs.
- A daily cap per agent, so nobody empties the pool
- Phone numbers stay masked until the lead is claimed
- A timer starts the moment a lead is taken
Pool · today
Ravi Menon · 4 of 6 claims leftJames Whitfield · Studio, Business Bay
+971 55 ••• ••38 · WhatsApp
Priya Nair · 3BR, Dubai Hills Estate
+971 52 ••• ••90 · Property Finder
Khalid Al Mansoori · 2BR, Business Bay
+971 50 ••• ••21 · Bayut
Included inLead rotation — every plan, from Lite